Privacy Policy

Last Updated: September 11, 2026

Yellow Brick Road Early Childhood Development Center (“Yellow Brick Road”) respects your privacy and is committed to protecting the personal information you share with Yellow Brick Road.

This Privacy Policy explains what personal information Yellow Brick Road collects, how Yellow Brick Road collects and uses that information, when information may be disclosed, and the choices available to you. This policy also includes the Terms of Service governing SMS communications from Yellow Brick Road.

By accessing or using the Yellow Brick Road website, submitting a form, communicating with Yellow Brick Road, or using Yellow Brick Road services, you acknowledge the practices described in this Privacy Policy.

1. Scope of This Policy

This Privacy Policy applies to information collected:

Through the Yellow Brick Road website, including forms used to request information or schedule a tour.
Through email, telephone, SMS, and other electronic communications with Yellow Brick Road.
Through advertisements, applications, or services that link to this Privacy Policy.
When you otherwise interact with Yellow Brick Road regarding schools, programs, enrollment, employment opportunities, or services.

This policy does not apply to third-party websites, applications, or services that maintain separate privacy policies, even when linked from the Yellow Brick Road website.

2. Information Yellow Brick Road Collects

The information Yellow Brick Road collects depends on how you interact with Yellow Brick Road.

Information You Provide

Yellow Brick Road may collect information you provide directly, including:

Your name.
Mailing address.
Email address.
Telephone or mobile phone number.
Preferred Yellow Brick Road school or geographic location.
Information about the child or children for whom you are seeking care, such as name, date of birth, age, anticipated start date, requested program, and scheduling needs.
Tour preferences and appointment information.
Enrollment and registration information.
Payment or billing information when required to complete enrollment or another transaction.
Information submitted through website forms, surveys, applications, or correspondence.
Records of communications with Yellow Brick Road, including emails, telephone calls, voicemail messages, and text messages.
Employment application information if you apply for a position with Yellow Brick Road.
Any other information you voluntarily provide.

Please do not submit information about a child unless you are the child’s parent or legal guardian or are otherwise authorized to provide that information.

Information Collected Automatically

When you visit or interact with the Yellow Brick Road website, Yellow Brick Road and its service providers may automatically collect information such as:

Internet Protocol address.
Browser type.
Device type and operating system.
Website pages viewed and links selected.
Dates and times of visits.
Referring website or source.
Approximate geographic location.
Website usage and interaction information.
Information collected through cookies, pixels, tags, and similar technologies.

Yellow Brick Road may use this information to understand website activity, improve website performance, evaluate marketing effectiveness, and provide a more relevant user experience.

Information From Other Sources

Yellow Brick Road may receive information from sources such as:

Advertising and analytics platforms.
Enrollment and customer relationship management providers.
Referral sources.
Social media platforms.
Business partners and service providers.
Schools or organizations that become part of the Yellow Brick Road family of schools.

Yellow Brick Road handles information received from other sources in accordance with this Privacy Policy and applicable law.

3. How Yellow Brick Road Uses Information

Yellow Brick Road may use collected information to:

Respond to questions and requests for information.
Contact families about child care availability and program options.
Schedule, confirm, remind, reschedule, and follow up on school tours.
Support the registration and enrollment process.
Communicate about enrollment paperwork, school placement, waitlists, schedules, tuition, and related services.
Provide requested child care and educational services.
Communicate with current families regarding accounts, services, schools, or programs.
Send informational, conversational, and promotional communications when permitted.
Process authorized payments and maintain transaction records.
Personalize and improve the Yellow Brick Road website, services, communications, and family experience.
Analyze website traffic, advertising performance, inquiries, tours, registrations, and enrollment activity.
Maintain the security and integrity of Yellow Brick Road websites, systems, schools, and services.
Detect and prevent fraud, misuse, or other unauthorized activity.
Evaluate employment applications.
Comply with legal, licensing, regulatory, and contractual requirements.
Protect the rights, safety, and property of Yellow Brick Road, Yellow Brick Road families, children, employees, and others.
Carry out another purpose described when the information is collected.
Carry out another purpose with your consent.

4. Cookies and Similar Technologies

Yellow Brick Road and its service providers may use cookies, pixels, tags, and similar technologies to operate the website, remember preferences, understand how visitors use the website, measure advertising performance, and improve Yellow Brick Road services.

You may be able to limit or disable cookies through your browser settings. Disabling certain cookies may affect the availability or functionality of portions of the website.

Third-party analytics and advertising providers may use separate technologies to collect information about your activity over time and across websites or online services. Those providers’ practices are governed by the providers’ respective privacy policies.

5. How Yellow Brick Road Discloses Information

Yellow Brick Road may disclose personal information:

To affiliated organizations when necessary to respond to your inquiry, provide services, manage enrollment, or operate Yellow Brick Road schools.
To contractors and service providers that perform services on behalf of Yellow Brick Road, such as website hosting, enrollment management, communications, data analytics, payment processing, advertising, and technology support.
To the appropriate Yellow Brick Road school or team member based on the school, location, or program you select.
To government agencies, licensing authorities, courts, law enforcement, or other parties when required by law or legal process.
When reasonably necessary to protect the rights, safety, or property of Yellow Brick Road, Yellow Brick Road families, children, employees, or others.
In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.
For another purpose disclosed at the time you provide the information.
With your direction or consent.

Yellow Brick Road may disclose aggregated or de-identified information that does not reasonably identify an individual.

Yellow Brick Road does not sell mobile opt-in information or text message consent. No mobile opt-in information or text message consent will be shared with third parties or affiliates. Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

Service providers that support the Yellow Brick Road messaging program may process information solely as necessary to provide messaging services on behalf of Yellow Brick Road. These service providers are not authorized to use mobile opt-in information or consent for separate marketing purposes.

6. SMS Communications and Terms of Service

Consent to Receive Messages

If you provide your mobile telephone number and consent to receive SMS messages from Yellow Brick Road Early Childhood Development Center, you agree to receive conversational, informational, and promotional text messages from Yellow Brick Road.

Messages may include:

Responses to requests for information.
Child care program and availability information.
School tour confirmations, reminders, rescheduling messages, and follow-up.
Enrollment, registration, and waitlist communications.
Reminders about incomplete enrollment materials or next steps.
School, program, event, or service updates.
Promotional information related to Yellow Brick Road programs, services, events, or enrollment opportunities.

Consent to receive SMS messages is not a condition of enrollment, purchase, or receiving services from Yellow Brick Road.

SMS Disclosures

ReplySTOP to opt out of SMS messages.
ReplyHELP for assistance.
Message and data rates may apply.
Messaging frequency may vary.
Wireless carriers are not liable for delayed or undelivered messages.

After you reply STOP, Yellow Brick Road may send one final message confirming that you have been unsubscribed. You will no longer receive SMS messages from that messaging program unless you provide consent again.

For assistance, reply HELP or contact Yellow Brick Road through the Contact Us page at https://ybrecdc.org/contact-us/.

Eligibility and Responsibility

By consenting to receive SMS messages, you represent that:

You are at least 18 years old.
You are the subscriber or authorized user of the mobile number provided.
You are authorized to consent to receive messages at that number.
The information you provide is accurate and current.

If your mobile number changes or is reassigned, you agree to notify Yellow Brick Road or opt out before discontinuing use of the number.

Privacy of SMS Information

Yellow Brick Road uses mobile numbers and SMS communication information to deliver messages, respond to inquiries, support tours and enrollment, provide requested information, and manage the Yellow Brick Road messaging program.

Yellow Brick Road does not sell mobile opt-in information or text message consent. No mobile opt-in information or text message consent will be shared with third parties or affiliates.

Yellow Brick Road may use service providers to transmit or support messages. Those service providers may process mobile information only as necessary to perform services for Yellow Brick Road and may not use mobile information for separate marketing or promotional purposes.

7. Children’s Privacy

The Yellow Brick Road website is intended for parents, guardians, and other adults. The website is not directed to children under 13, and children under 13 should not submit information directly through the website.

Yellow Brick Road may collect information about a child when the information is provided by the child’s parent, legal guardian, or another authorized adult for purposes such as requesting child care information, scheduling a tour, joining a waitlist, or completing enrollment.

If Yellow Brick Road learns that a child under 13 submitted personal information directly without appropriate authorization, Yellow Brick Road will take reasonable steps to delete the information. If you believe a child has submitted information without appropriate authorization, please contact Yellow Brick Road.

8. Data Security

Yellow Brick Road maintains reasonable administrative, technical, and physical safeguards designed to protect personal information from accidental loss and unauthorized access, use, alteration, or disclosure.

No website, electronic transmission, or storage system can be guaranteed to be completely secure. Information submitted electronically is provided at your own risk.

9. Data Retention

Yellow Brick Road retains personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, maintain business and enrollment records, comply with legal or regulatory obligations, resolve disputes, and enforce agreements.

Retention periods may vary based on the type of information, the nature of your relationship with Yellow Brick Road, and applicable legal, licensing, and operational requirements.

10. Your Choices

Depending on how you interact with Yellow Brick Road, you may:

Decline to provide certain information, although doing so may prevent Yellow Brick Road from responding to a request or providing a service.
Unsubscribe from marketing emails by using the unsubscribe link included in the email.
Opt out of SMS messages by replying STOP.
Adjust cookie preferences through your browser.
Contact Yellow Brick Road to request access to, correction of, or deletion of personal information you have provided, subject to applicable law and record-retention requirements.

Yellow Brick Road may continue to send communications that are necessary to provide requested services or administer an existing relationship when permitted by law.

11. State Privacy Rights

Residents of certain states may have additional rights regarding personal information under applicable law. Depending on your state of residence and whether the relevant law applies, these rights may include the ability to request:

Confirmation that Yellow Brick Road processes your personal information.
Access to certain personal information.
Correction of inaccurate personal information.
Deletion of certain personal information.
A copy of certain personal information.
Additional information about how personal information is collected, used, or disclosed.
The ability to opt out of certain uses or disclosures of personal information.

Yellow Brick Road may need to verify your identity before completing a request. Certain information may be exempt from a request under applicable law. Yellow Brick Road will not discriminate against you for exercising an applicable privacy right.

To submit a privacy request, contact Yellow Brick Road through the Contact Us page listed below.

12. Third-Party Websites and Services

The Yellow Brick Road website may contain links to websites, applications, or services operated by third parties. Yellow Brick Road does not control and is not responsible for the content, security, or privacy practices of those third parties.

Yellow Brick Road encourages you to review the privacy policy of any third-party website or service before providing personal information.

13. Changes to This Privacy Policy

Yellow Brick Road may update this Privacy Policy periodically to reflect changes in services, practices, technology, or legal obligations.

When Yellow Brick Road makes changes, Yellow Brick Road will post the revised policy on this page and update the “Last Updated” date. Yellow Brick Road may also communicate material changes through the website, email, or another appropriate method.

Your continued use of the Yellow Brick Road website or services after an updated policy becomes effective constitutes acknowledgment of the revised policy to the extent permitted by law.

14. Contact Yellow Brick Road

If you have questions about this Privacy Policy, the SMS Terms of Service, or Yellow Brick Road privacy practices, or if you would like to submit a privacy request, please contact Yellow Brick Road through the Contact Us page:

https://ybrecdc.org/contact-us/

Yellow Brick Road Early Childhood Development Center
Minnesota • Iowa • Nebraska