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Five Years Down the Yellow Brick Road: A Journey of Growth and Expansion

Jessica Johnsen bio shot

In the past five years, Yellow Brick Road has traveled down a path of remarkable growth and transformation, all under the visionary leadership of Jessica Johnsen, our esteemed President and CEO. Since taking the helm in 2019, Jessica has steered our organization from a modest collection of four schools in Minnesota to a flourishing educational empire that now includes three distinct brands and 21 schools across Nebraska, Iowa, and Minnesota—with plans to expand even further in 2024.

A native of small-town Logan, Iowa, Jessica brought not only her extensive expertise and leadership but also her deep-rooted Midwestern values to the forefront of Yellow Brick Road’s expansion. Her commitment to collaboration, communication, nurturing, positivity, and fun has permeated every level of the organization, transforming our corporate culture and amplifying our impact on communities and families.

Under Jessica’s leadership, Yellow Brick Road has not just grown in size but in scope. Our mission—to put good humans into the world and leave it better than we found it—resonates more strongly than ever. Jessica’s strategic vision has enabled us to reach into her own Iowan backyard, bringing quality education and care to the places that shaped her, and grounding our expansion in the values that define us.

The impact of Jessica’s leadership can be seen not only in the numbers but in the smiles of our students and the feedback from our communities. With a commitment to excellence and a knack for fun—remember, there’s no place like home, especially if it’s a school where every child’s potential is cherished and nurtured—we’ve seen our network become a beacon of hope and opportunity.


As we look to the horizon, the future is indeed bright (and brilliantly golden) for Yellow Brick Road. With more schools on the way and a relentless drive to innovate and inspire, we are excited to see where the next bends in our road will lead. Here’s to continuing our journey down this yellow-brick adventure, where the dreams that you dare to dream really do come true!